How to Become a Sponsor
It makes sense to consider becoming a sponsorship partner with the Rose of the Tralee International Festival because no other event can connect you to the domestic and global Irish community through one of Ireland’s top three television programmes (1.03 million viewers in 2010). The Rose of Tralee International Festival is a 12-month event and by investing as a sponsor, your business will develop further sales through sampling, customer incentives and category exclusivity.
NEWBRIDGE SILVERWARE - For almost a decade the Newbridge Silverware Company has been associated with the Rose of Tralee International Festival. This association has evolved into a strong partnership between two of Ireland's most iconic brands and has resulted in a Festival that is renowned the world over. Indeed it is a Festival that pays homage to heritage while establishing relevance for today's society thus making it an ideal fit for the Newbridge Silverware brand.
The success of the Newbridge Silverware Company is rooted in Irish tradition with the brand being loved by generations worldwide. The Rose of Tralee Festival provides an ideal showcase for our jewellery collections but serves to inform a global audience of the essence of Newbridge Silverware.
Each an every single Rose participant becomes an Ambassador for our brand during the festival with many continuing to become loyal followers thereafter. These unique individuals succeed in extending the footprint of the Newbridge Silverware brand to a global audience. To further reinforce our core message, the crowned Rose of Tralee becomes a recognised global Ambassador for the brand throughout the year of her reign. She will wear the Newbridge Silverware Jewellery Collection at all official engagements thereby reminding all of the heritage and style intrinsic to this brand.
For Newbridge Silverware, the Rose of Tralee Festival represents not only a vital component in the Company`s Marketing Plan but is a real link to the very best that Ireland has to offer - Phil Donnelly, Marketing Manager - Newbridge Silverware
CARLTON HOTEL GROUP – the long term association with Rose of Tralee Festival has been extremely successful for the Carlton brand and is one of the main features of the Groups Sales & Marketing Plan. The sponsorship and business relationship that has developed with Rose of Tralee Festival has delivered direct ROI both online and off line, award winning Public Relation Campaigns and allows the company a unique way to entertain key clients which in turn has increased business from these accounts and delivered new accounts.
It is a superb opportunity to showcase Carlton Hotels during the Rose Tour and each and every rose and committee member is a Carlton Brand ambassador after their stay, spreading the good word about Carlton Hotels' management and staff and attention to detail. In recent times both companies' online strategies have been key to the success utilising all social media channels, videos, Michael Kearney’s blog and strongly assisting in delivered new visitors/bookings and assisting in search engine optimisation for www.carlton.ie
From the first meeting we have found the Rose of Tralee team to be extremely professional at all times, very well organised and very accommodating to both our business requirements and our outside the box thinking. Each year, the association, exposure for the brand and return of investment has increased and we look forward to working with the Rose of Tralee team to maintain the growth going forward - Jean O'Connell, Director of Sales & Marketing of Carlton Hotel Group
FÁILTE IRELAND - The long standing International Rose of Tralee Festival attracts thousands of people to visit the town of Tralee and showcases the spectacularly scenic county of Kerry annually. Failte Ireland are delighted to be in a position to sponsor this event on a National level and wish the event every success for 2011 and the future - Martina Canty, Client Services Officer Kerry, Fáilte Ireland