HEAR the call for young girls to become Rose Buds

Press Release
Thursday 12th April 2018

HEAR the call for young girls to become Rose Buds at 2018 Rose of Tralee Festival
* Audiology Medical Services unveiled as new sponsor of 2018 Rose Buds *


THE Rose Bud application process, one of the most eagerly anticipated aspects of the Rose of Tralee International Festival, has commenced with girls aged 6 to 10 being invited to put their names forward for a chance to be a part of this year’s event from 17th to 21st August.

The most important thing about being a Rose Bud is to have fun! Each girl will be twinned with a Rose, take part in two parades, attend an exclusive Rose Bud Party with the Roses and much more during the week-long festival.

50 children from Kerry and beyond will be chosen through the direct application process, while a further 15 Rose Bud places will be allocated through various Rose of Tralee and associated sponsor promotions over the coming months.

Audiology Medical Services, Ireland’s leading independent Audiology Company, providing expert and comprehensive child-centred and family-friendly diagnostic audiological assessment of infants, children and adolescents has been unveiled as the proud new sponsor of this year’s Rose Buds.

Kay Lewis, Director of Audiology Medical Services: “As a family-owned hearing care provider, we are so proud to be associated with the Rose of Tralee International Festival. Not only is it a magnificent celebration of strong inspirational women; it’s also truly a family affair. The Roses are exceptional role models for the Rose Buds and we are delighted to be associated with empowering the next generation of smart, successful and confident women. It will be an amazing experience for these children.”

Two children per thousand in Ireland are born with a significant hearing loss and by the age of 14, the prevalence of hearing loss is estimated at 4 per thousand, or approximately 3,500 children. The causes of hearing loss may be genetic, due to trauma or illness, or may be unknown, but early intervention is the key to ensuring the best quality of life for any child with a hearing loss.

Rose Buds were first introduced to the Rose of Tralee International Festival when the event celebrated 50 years in 2009 and since then 371 children have made life-long friends while enjoying a memorable experience.

“Through our involvement with the Rose of Tralee, we hope to generate awareness of the importance of having children’s hearing tested,” said Kay Lewis.

The deadline for the receipt of completed application forms and the non-refundable €25 registration fee is 5pm on Wednesday 23rd May 2018. Successful applicants will be required to make a €50 contribution to cover participation costs during the festival.

€5 from every entry will be donated to Barretstown Children's Charity which offers free, medically endorsed camps & programmes that are designed for children & their families living with serious illness.

Rose Bud application forms are available from www.roseoftralee.ie/apply and the Rose of Tralee International Festival Office, Denny Street, Tralee, Co Kerry.


For interview requests, please contact John Drummey, Communications Manager, Rose of Tralee International Festival on +353 87 7909487 or email Communications@roseoftralee.ie.

REPRO-FREE images available from Domnick Walsh on +353 87 2672033 or email info@dwalshphoto.ie.