Tesco to sponsor Family Town fun events at 2018 Rose of Tralee International Festival

TESCO Family Town at the 2018 Rose of Tralee International Festival will be bigger than ever with the introduction of a spectacular Luminarium in Páirc an Phiarsaigh and a new wellness programme for kids with Aidan O’Mahony.

In revealing details of this year’s Family Town entertainment, the Festival organisers are delighted to announce that Tesco will sponsor the activities in Tralee Town Park from Friday 17th to Tuesday 21st August.

The Operations Manager for the Rose of Tralee Festival, Oliver Hurley, said: “Family Town is a major entertainment zone during the festival and we are delighted to welcome Tesco on board as the title sponsor of this fun space for all the family. This year we have put together the most exciting and energetic programme of events ever in Tesco Family Town. An exciting new addition this year is the Well Tent to promote wellness for kids with the help of multi-All Ireland Winner and the first Dancing with the Stars Champion, Aidan O’Mahony. He will run two fitness events which will be complemented by Junior Yoga and Zumba and the weekly Junior parkrun.”

The Miracoco Luminarium, the most spectacular new attraction in Family Town this year, will be located in Páirc an Phiarsaigh for four magical days.

A phenomenon of light, the Luminarium is an inflatable architectural walk-in sculpture offering customers of any age a unique, monumental sensory experience of light, colour and sound. There will be a €5 admission fee to enter Miracoco which will open from 12pm to 6pm daily.

Within Tesco Family Town, spectacular visuals created by Buí Bolg, daily performances from magicians, acrobats and street theatre performers will complement the usual workshops in Arts & Crafts, Drama and pottery. Children can look forward to being entertained by all the characters of the Family show twice daily along with Bouncy world, Dog Shows, Fancy Dress and the Mini Petting Zoo.

If you need a break from all the activities, Mums, Dads and the children can relax in the new Picnic Plaza with a variety of gourmet food options, many of which will be healthy, from the Food market.

Tesco will also bring their American Airstream to Family Town over the weekend of the festival where a whole range of tasty treats will be served to festival-goers.

The Manager of Tesco’s store at Manor West Retail Park, Anna O’Connor, said: “This is a really exciting opportunity for us to partner with the Rose of Tralee festival this year. We are hoping to add to the fun and magic of the festival with our Tesco Family Town experience making it a memorable experience for all.”

Tesco Family Town in the Town Park, the Miracoco Luminarium in Páirc an Phiarsaigh, FREE music shows from Jake Carter, Sean and Conor Price, The High Kings, Hermitage Green, and many more on Denny Street, The Mall and The Square will make this year’s Rose of Tralee the most entertaining for many years.

The cost of staging the Street Festival during the Rose of Tralee is projected at €354,000 for 2018 and based on last year’s figures, the Festival organisers will have to contribute €113,000 to subsidise the budget.

Contributions towards this year’s street festival from local businesses may be made by cash or cheque, payable to Kerry Rose Festival Ltd, Ashe Memorial Hall, Denny Street, Tralee, Co Kerry.